Drake is enlisted by LeBron James to introduce Lobos 1707 Tequila to the Canadian market. They celebrated by throwing a star-studded celebration in Toronto prior to the Lakers-Raptors match.
Since our observation of LeBron James imbibing Lobos 1707 tequila, he has maintained that the implications extend beyond mere indulgence in premium tequila. The brand’s mission is to equalize individuals who share similar values and to provide representation and opportunity in the spirits industry. The brand accomplished yet another significant milestone this past weekend by expanding into Canada. While this may appear to be a minor accomplishment, it is particularly remarkable for an independent brand.
In Canada, Lobos 1707 hosted a star-studded event to commemorate the occasion, which featured special guest Drake, the most recent individual to be granted a seat at the table. In attendance were Digeo Osorio, the founder of Lobos 1707, as well as new investors augmenting its already notable portfolio: Fred VanVleet of the Toronto Raptors and Vinay Virmani, Partner and Chief Content Officer of UNINTERRUPTED Canada.
Preceding the Toronto Raptors vs. Lakers matchup, LeBron James’s teammates Carmelo Anthony, Anthony Davis, and Russell Westbrook attended the occasion. Images of the occasion are provided below.
